In 1902 Justus P. Seeburg (immigrated from Sweden in 1887) founded the company “Justus P. Seeburg” which manufactured automated pianos. In 1927 Seeburg introduced the first jukebox, the “Melotone.” The company in the 1930s passed to his son Noel who reorganized it to compete with the other rising giants, Wurlitzer and Rock-Ola. The turning point came in 1949 when Seeburg designed the first mechanism capable of reading both sides of 50 discs. In 1950 the Model 100B was born, the first jukebox to play 45 rpm records. In 1955, however, the V200 model was born, which was the first jukebox with the maximum capacity of 100 discs.